Hi. My name is Mike Goeller and Brightview Cleaning is my brainchild. Thank you for your interest in our company.
First, let me tell you a little about myself and why I started Brightview Cleaning.
I’m not happy to admit it, but I’ve had a lot of different jobs in my life, from being a stock boy at a local store at age 16 to managing a big box store with over 70 employees. I’ve done corporate sales, in-home sales, and have been a technician for a couple of different companies. I even had a career as an entertainer, performing comedy and magic at trade shows and private events, (I performed for over 50,000 people one time.) While it provided a great living financially, entertaining was not a lifestyle that I ultimately wanted.
Which brings us to the reason I founded Brightview Cleaning. In working for many different companies over the years, I learned that most companies don’t give good service. They are more interested in their bottom line then in their customers. They want sales people (sometimes I was one of those sales people) to make all sorts of promises, but then come up short delivering on those promises. (I quit quite a few jobs over this exact issue.) My personal integrity will not allow me to sell something that I don’t personally believe in. (There were some companies that gave great service, like Smyth Jewelers and Nordstrom. I’ve enjoyed learning from both of these great companies.)
The other problem with most of these organizations was the way that the employees were treated. A great amount of work was often expected for a wage you could hardly live on. There was a general lack of respect and caring. As an employee, you were just a number. Creativity, enthusiasm, and constructive suggestions were often frowned upon rather than encouraged. If you wanted to break a policy to do the right thing for a customer, forget it.
I’m probably not describing anything you have not personally seen or experienced. Good service, let alone great service, is a rarity in today’s world.
So then, in creating Brightview Cleaning, my mission is to be one of those rare companies that provides exceptional customer service. Currently we are a small company. As a result, 90% of the time you will see me personally on the job. Right now giving great service is easy because I’m on site most of the time. However, my goal is to build a company culture that promotes giving amazing ‘write home to your Mama’ customer service even as we grow.
Here are some of our core values: 100% of our clients are people. Treat them as you would like to be treated. Better yet, treat them as you would like your Mom, Grandmom, or your wife (or husband) to be treated. Always give more then you are paid for. Never rush. Take your time in someones home. Treat it as your most prized possession. Take the time to really listen to a customer and answer their questions. Even if we have heard it a thousand times, our clients are the reason we are in business and deserve our time and attention.
Another guiding principle: 100% of employees are people. Actually, we don’t view ourselves as having employees. We have ‘partners’, people that share in our successes (and occasional struggles) with us. We pay at a well above average rate, since by doing this we get well above average people who give well above average service. People have needs beyond work. That’s why we do everything we can to create schedules that allow our
‘partners’ to care for the more important things in their lives. There are many, many things in this world that are far more important than money. Things such as family, faith, volunteer work, helping others, peace of mind, and integrity. It is our belief that if our ‘partners’ are happy, they will make our customers happy. We try not to take ourselves seriously, but rather to enjoy life each and every day, even as we work hard. Our employment criteria is rather stringent, but a person who is continually looking to grow, both in their work skills and as a person, and who loves the challenge of ‘wowing’ a client with each and every service, is an excellent fit for our business.
Our goals also include giving back to the community we live in. As we grow we hope to be able to have even a larger part in giving back to others and the community. Our plan is to leave the world a little better a little “Brighter” place than we found it.
So, in the end, we may charge a little more than the guy down the street with no insurance who smells like smoke and curses regularly. We may pay a little more to our outstanding, legal and insured employees who are nicely uniformed and even smell good (well at least the majority of the time …haha). We may even make a little less as a company initially. But we WILL have happy customers, happy employees (partners), and a better community to show for our efforts. Yes we are just one little company. However, I really believe that if more companies put people before profits, if they strived to attain a higher goal than just the almighty dollar, our world might actually be a better place.
I realize this may all sound a little idealistic, but it is achievable. We can do it. We are doing it. No, we’re not perfect. None of us are. But we will always do our best to do the right thing, to make any ‘wrongs’ right. We will always do all we can to make our customers and employees “raving fans.”